Driving Better Faster Decisions.

PrismaStar’s® patented product discovery technology, AnswerOil®, helps retailers and manufacturers sell more products.

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or try a Demo.

View Demo Try the Camera Selector demo now!

Our Vision

PrismaStar was founded to fulfil a single mission: help people make Better, Faster Decisions. We’ve realised that vision with AnswerOil. AnswerOil heralds a revolution in the way customers find products and services: it drives more product page views and helps you make more sales.
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Our Solution

AnswerOil flows with customers through the natural thought processes of the journey to purchase. AnswerOil’s adjustable, dynamic, real-time approach is designed for the way real customers make real purchasing decisions: a series of organic, ever-changing, pro- and re-active refinements and alterations until they’re comfortable – unlike conventional filter search, which forces users into a rigid, inflexible and unnatural linear thought process.
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Our Customers

Read what some of our satisfied customers have to say about AnswerOil®:

"It truly is fantastic. Think about how amazingly helpful it will be for people to use this instead of the usual tedious, consumer reports, Google, shopping confusion." - Lenn Hann
President, Tailwind Design Corp.