Press
dec
StartUp Beat
PrismaStar has developed a patented product search tool that helps shoppers find the best products and services. It is designed for use on the web, in kiosks or from mobile phones. Founded in Prague, Czech Republic, in January 2005, PrismaStar has recently opened offices in London and Chicago. The company is growing quickly, and currently employs thirty staff.
sep
StartUp Meme
We had reviewed an interactive shopping portal that offered slide-show based search for the items consumers are looking for and providing them with options to base their selection on the various features they are looking for. The sort of features you prioritised put the products into positions with respect to how much they match your requirements.
sep
SvenOnTech
With the abundance of digital cameras available today, it’s hard for even some professionals to know what to get anymore. Thankfully, Mology is here to help. This Flash driven website gives you a list of options that you move sliders between “less important” to “more important”. Based on your choices, Mology gives a list of cameras with a percentage match to your requirements.
sep
Killer Startups
Online stores are stuck in the past. Ever since the first ones came into the scene, the same pattern has been repeated over and over again. If you’re looking for something to spice up your online store, you should give Mology.com a try. This site will allow you to learn more about a product that will guide your buyers through their purchase, much like a shopping assistance would. Currently, you can launch a Camera Selector demo that sheds light on how this works. It’s a very good idea that, if put to work on many online stores, could change the way people shop for items online. You can sort out products by price, brand, and model, much like you can on regular online stores. What sets this apart is the interactive feel it has. It will be interesting to see how well this develops.
aug
Cambridge Network
AnswerOil delivers fast and reliable results to Jessops customers - enhancing the overall shopping experience online and in retail stores. PrismaStar® Software, dedicated to helping consumers make Better, Faster Decisions, announced today that Jessops,the largest photographic retailer in the UK, has launched a new camera selector designed to allow Jessops customers to find exactly what they want quickly and efficiently using the power of AnswerOil®.
aug
Dima Cast
Today, DIMAcast Jennifer interviews Joshua Tabin of PrismaStar, makers of AnswerOil, a new product search tool that promises to increase sales by enabling shoppers to make better, faster decisions.
aug
Imaging Insider
CHICAGO – August 19, 2008. PrismaStar Software, dedicated to helping consumers make Better, Faster Decisions, announced today the US debut of the Mology™ camera selector (www.mology.com). The Mology Website is powered by AnswerOil®, an award-winning, patent-pending product search technology that allows shoppers to rank the importance of any product feature or specification. By simulating the natural give-and-take of human decision-making, AnswerOil makes it easy to dynamically evaluate the trade-offs of real-world decisions, for the first time putting shoppers in complete control of their product search. The result is unprecedented levels of confidence that the chosen product reflects the best possible balance of price, features and availability.
jul
Digital Photography Now
Jessops Leads The Way In Online Product Search With Revolutionary New Camera Selector. Jessops, the UK's leading photographic retailer, has launched a next-generation product search tool that incorporates award-winning new technology from PrismaStar Software.
jul
Twinkle Magazine (Netherlands)
Jessops heeft een nieuwe tool aan zijn website toegevoegd die productselectie moet vergemakkelijken. Door gebruik te maken van AnswerOil denkt de grootste Britse retailer op het gebied van fotografie de conversie te kunnen verhogen.
jul
CBR
PrismaStar has announced that Jessops, a photographic retailer, has launched a new camera selector designed to allow Jessops customers to find exactly what they want quickly and efficiently using the power of PrismaStar's AnswerOil.
jul
Yahoo! Finance
Tuesday July 22, 9:30 am ET - AnswerOil Delivers Fast and Reliable Results to Jessops Customers -- Enhancing the Overall Shopping Experience Online and in Retail Stores.
CHICAGO, July 22 /PRNewswire/ -- PrismaStar(TM) Software, dedicated to helping consumers make Better, Faster Decisions, announced today that Jessops (www.jessops.com), the largest photographic retailer in the UK, has launched a new camera selector designed to allow Jessops customers to find exactly what they want quickly and efficiently using the power of AnswerOil (www.AnswerOil.com).
jul
Photography Press.co.uk
Jessops has launched a new search tool that should help making a choice on a digital camera, that little bit easier. In partnership with PrismaStar Software, the Camera Selector uses AnswerOil search technology which mimics the way the human brain makes decisions to help consumers choose the right camera for their needs.
jul
ePhotozine
Jessops leads the way in online product search - Jessops launched a new online tool that will help buyers by mimicing the way we make decisions. Jessops, the UK's leading photographic retailer, has launched a next-generation product search tool that incorporates award-winning new technology from PrismaStar Software.
jul
Computer Business
123shop.cz se stal prvnín českým internetovým obchodem, který využívá vyhledávací řešení AnswerOil od společnosti PrismaStar.
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jul
Mladá fronta DNES
Pavel Kočička - Vyplatí se připlatit za vyšší rozlišení nebo větší zoom? MF DNES vani přináší Několik Tipů, k čemu při výběru digitálního fotoaparátu přihlédnout.
more...
jun
Počítač Pro Každého
Internetový obchod 123shop.cz zahájil na svém prodejním portálu Fotoplaneta.cz novou aplikaci "Poradce pro výběr". Tento interaktivní vyhledávací nástroj pomůže zákazníkům s výběrem fotoaparátů na základě priorit, které si sami definovali.
jun
Hexus
Jessops, the UK's leading photographic retailer, has launched a next-generation product search tool that incorporates award-winning new technology from PrismaStar™ Software.
jun
Tyden.cz
Český internetový obchod 123shop.cz, který se specializuje na prodej elektroniky, spustil na svém fotografickém portálu Fotoplaneta.cz novou aplikaci "Poradce pro výběr", u níž bylo poprvé na světě nasazeno uživatelské rozhraní AnswerOil.
more...
jun
PC World
System AnswerOil umožňuje okamžitý vyběr produktů vyhovující konkrétním požadavkům individuálního zákazníka. Prvním obchodem, kde je tato novinka integrována, se stal postál Fotoplaneta.cz.
jun
Marketingové Noviny
Přední český internetový obchod 123shop.cz, který se specializuje na prodej elektroniky, spustil na svém prodejním portálu Fotoplaneta.cz (www.fotoplaneta.cz) novou aplikaci "Poradce pro výběr". Tento interaktivní vyhledávací nástroj pomůže zákazníkům s výběrem fotoaparátů na základě jimi definovaných priorit.
jun
On Windows
AnswerOil is a new selection engine that a retailer can add to its Web site to provide enhanced product data and an intuitive way for customers to find the product that matches what they have in mind.
jun
ZDNet
Posted by Andrew Nusca @ 805am - Since Toybox readers are always in the market for a shiny new toy, this service might make the online shopping experience a little easier. AnswerOil is an attempt to improve the gadget-buying process with a slider-based search system.
may
Startup Meme
Written by Sardar Mohkim Khan May 28 2008 -- Online shopping has its glitches when it comes to buying devices that have a multitude of identifying features, lets say cameras; where the lens, weight etc matter a lot to the shopper. Ironically the shopping sites don't offer a buying deal by catering to all the needs of the shopper (very specifically) eventually leaving them with no option but to head on in the traditional way (showrooms, shopping malls). AnswerOil comes with a solution to ease the entire process down as well as speed it up.
may
TechCrunch
Written by John Biggs May 27 2008 -- I've rarely thought about how to make online shopping better. I've kind of just gone to a website, done a few searches, and bought what looked like a good fit. Sadly, this doesn't work for complex devices like cameras and laptops - anything with more than one or two identifying characteristics - and, as a result customers often have to go to brick and mortar stores to look at devices before we seal the deal online. AnswerOil is an attempt to improve this process considerably by by offering a slider-based search system. What does that mean?
may
Washington Post
Written by John Biggs May 27 2008 -- I've rarely thought about how to make online shopping better. I've kind of just gone to a website, done a few searches, and bought what looked like a good fit. Sadly, this doesn't work for complex devices like cameras and laptops - anything with more than one or two identifying characteristics - and, as a result customers often have to go to brick and mortar stores to look at devices before we seal the deal online. AnswerOil is an attempt to improve this process considerably by by offering a slider-based search system. What does that mean?
apr
IT News
LONDON, April 10 /PRNewswire/ -- AnswerOil Successfully Keeps Shoppers on Retail Websites Leading to Increased Sales and Enhanced Customer Satisfaction PrismaStar Software has revolutionised the online and in-store kiosk shopping experience with its pioneering and award-winning product search tool, AnswerOil. Focussing on what and why consumers buy, and tailored to an individual's specific requirements, AnswerOil intends to be to real-time online shopping as Google is to search engines, producing precise, relevant results every time.
mar
The Next Web
thenextweb.org-- This week we're interviewing Josh Tabin, founder of PrismaStar. That's a Czech software company that uses a patent-pending consumer-profiling technology to help consumers find products and services, personalized to their own individual needs. Basically they want to save you the hassle of navigating through sea of mass market advertising and mega stores. Their site is rather overwhelming, due to truck loads of information. So I'm glad Josh took the time to participate in our weekly series to explain what his company is about and how he developed it.
feb
Retail Business Show (RBS)
London, United Kingdom, February 4, 2008 - PrismaStar Software announces the company's participation in the Retail Business Show at National Hall in Olympia this week. Representatives from PrismaStar will be on hand to demonstrate the company's award-winning AnswerOilTM software, a product search tool proven to increase retailers' sales conversion rates by helping shoppers make Better, Faster Decisions.
