Products
Overview
Tired of navigating the sea of mass market advertising and megastores? We're here to make it EASY to find the BEST products and return fun to the shopping experience.
Despite having more information at your fingertips than ever before, it has become more difficult and time-consuming to make fully-informed buying decisions for today's technology-driven consumer products.
PrismaStar Software recognizes and solves the following product selection difficulties:
- Shorter Product Lifecycles - New products enter the market and current products become outdated faster than ever before. As a result, product information is often frustratingly inaccurate and incomplete.
- Too Many Products - Increased consumer demand and global competition have created an overwhelming number of choices. Obviously, only a limited number of products are relevant to any one shopper.
- Information Overload – Despite increased speed and availability of all forms of media, research-minded consumers still struggle to find product information that matches their personal level of technical expertise.
- Value vs. Cost Confusion – Product reviews & marketing materials often compare features & benefits in relation to “cost”; but rarely is a consumer able to extract “value” from every feature.
- Product Convergence - The boundaries between product categories are blurring. For example:
- Printer/Scanner/Copier/Fax
- Phone/Camera/PDA/MP3-Player
- Consumer Distrust - Retailers emphasize “closing the sale” at the expense of effective pre-sales consulting. Poor shopping experiences create consumer distrust.