PrismaStar Selector

The PrismaStar Selector is a true multi-channel merchandising, consumer guidance and product discovery solution available to retailers and manufacturers; utilising patented algorithms, display and positioning technology to offer your customers a unique, distinctive shopping experience in a marketplace where competition is fierce and ever-more demanding customers expect more.

Key benefits:

• Integrated multi-channel search & selection tool – online, in-store, mobile, telesales
• Increased conversion rates by up to 70%, basket sizes by up to 35%, average order value and customer confidence
• Reduced time to order – faster purchasing time
• 100% accurate product data – we augment and restructure your data to provide guaranteed
  product specifications
• Increased customer satisfaction, leading to increased customer lifetime value
• Complete behavioural analytics and insight across all channels

PrismaStar Selector Features

Product Comparison At-a-glance, side-by-side comparisons of the products selected. This allows consumers to make informed decisions about their purchases based on their preferences.	Multiple Product Page Views Unique insights into your product catalogue in an informative yet clear and concise interactive window, all in line with your corporate branding.
Rapid Data Updates The Selector allows your Sales and Data teams to make on-the-fly changes to product data, ensuring product pricing, availability, etc. are completely up to date.	Online and In-store The Selector is a true multi-channel solution. Make your products and services accessible from anywhere: over the Internet or via in-store, touchscreen terminals. Integrates with any e-commerce platform. Achieve ubiquity instantly.
Improve the Selection Experience for Any Product or Service From laptops to tyres, credit cards to video games, flat TVs to baby carriages: any type of product can utilise the Selector. If your product has searchable attributes then start to increase your conversion rates now.	Designed for the Way Real Purchasing Decisions are Made The Selector utilises our advanced Priority Ranking, which allows your customers to assign and adjust the priority of multiple product attributes. This instantly re-shuffles your product range to show your customer their new best product according to their specific priority needs. The Selector has been designed as a digital reflection of the natural decision-making process, to help your customers be more informed and more in control – and less frustrated.
What You Want, Where You Want It No more below-the-fold obscurity and mystery obscuring your product catalogue. The Selector clearly, visibly and relevantly displays your products and services – and can handle any size of inventory.	Why Imitate When You Can Innovate? The Selector’s revolutionary technology pushes the boundaries of the shopping experience: reaching deep into your product catalogue, the Selector offers your customers the full spectrum of your product range; displaying your catalogue in a clear, visible and relevant way without the endless below-the-fold returns of filter search.
Behavioural & Web Analytics The Selector offers unique and invaluable insight across the customer’s entire shopping journey, showing for the first time not only how, but why a customer made a purchase decision. These are simple to access via your very own portal. Now, that’s a step ahead of your competition!	Small Change, Big Rewards With only a couple of lines of code to integrate into your existing e-commerce solution, implementation of the Selector is among the fastest in the industry with immense positive change to your website.